Bringing European engineering excellence to India’s vertical mobility industry
YugX Lifts Private Limited (“YugX”), India’s emerging premium elevator brand, has officially signed a strategic partnership with MP Lifts, one of Europe’s leading elevator manufacturers headquartered in Seville, Spain.
This collaboration marks MP’s formal entry into the Indian market, bringing its globally acclaimed technology, design expertise, and safety standards to India’s fast-evolving vertical mobility sector.
A new era of connections
Under the partnership, YugX will represent and distribute MP’s complete range of elevator systems across India, offering solutions for residential, commercial, and infrastructure projects. The partnership aims to combine MP’s world-class European engineering with YugX’s local market expertise, installation capability, and service network to deliver elevators that are safer, smarter, and more aesthetic — designed for India’s diverse architectural landscape.
“For us, this partnership isn’t just about business expansion — it’s about setting new benchmarks for quality and experience in the Indian elevator industry” said Anurag Gupta, Founder & Managing Director, YugX.
“Many expected our next move to be a bigger step into the lift industry, and I believe this collaboration with MP — one of Europe’s most respected elevator companies — is that step forward.”
European innovation, made for India
MP Lifts, with over 165,000 installations across more than 100 countries, is recognized for its cutting-edge engineering, smart digital services, design innovation, and long-standing reputation for reliability. The company’s entry into India through YugX represents a strategic milestone in its international expansion, aligning with the country’s growing demand for modern, efficient, and safety-driven elevator systems.
“India is one of the most exciting and dynamic markets in the world for vertical mobility,” said Eugenio Barroso, CEO, MP Lifts.
“Partnering with YugX allows us to combine our European heritage in technology and design with local expertise and on-ground commitment. Together, we are confident of redefining the elevator experience for Indian customers.”
Building for the future
YugX, backed by a strong domestic network and an experienced leadership team, plans to establish MP-certified experience centers and service infrastructure across key Indian cities. The company’s strategy includes developing a franchise model and a thorough phased validation to ensure reliable installation, after-sales service, and training aligned with MP’s global quality standards.
The partnership reinforces YugX’s brand purpose — “Elevating Lives, Connecting Spaces” — and reflects a shared vision between the two companies to make every journey between floors safe, effortless, reliable, and beautifully human.
About MP Lifts
Founded in 1988 and headquartered in Seville, Spain, MP Lifts (Mac Puarsa) is one of Europe’s leading manufacturers of elevators, components, modernisation solutions and smart digital services. With presence in over 100 countries and a strong R&D culture, MP is known for its emphasis on safety, innovation, design, and closeness.
About YugX Lifts Private Limited
Based in Vadodara, India, YugX is a premium elevator brand dedicated to redefining vertical mobility through technology, service, and design. With a clear focus on customer experience and engineering excellence, YugX aims to bridge global innovation with local needs to create sustainable growth across India’s elevator industry.
